29 March, 2022

Stay Hydrated At The Gym With Custom Drink Bottles

A great way for gyms and fitness centres to advertise themselves is through the use of custom drink bottles. There are several ways you can market them. They can be as a gift when people sign up or renew their membership or they can also be sold behind the counter as a retail item, both for the member or perhaps as a gift for one of their friends.

Everyone needs to stay hydrated and that is especially important when working out. Regular intervals to have a sip of water is important. Rather than having a water dispenser people drink from with disposable paper cups, advertise reusable drink bottles instead. Depending on the type of gym you have, the clientele and membership levels, you may want to consider different grades of drink bottles depending on what level of membership the person has with you.

For basic memberships, you could consider a simple plastic drink bottle. 750ml is a good size and you can get them with screw-top caps and a pull-up sipper so they are easy to drink from. These are the most economical style of drink bottle, but they are still durable and will last a long time. Branding is usually done by a screen print around the body of the bottle, but if you pick one that also has a collar, this is brandable as well. They are of great value as you have a huge area to brand the gym’s name, logo and maybe something useful in regards to services you offer or information about staying hydrated.

If you have a mid-level membership, you may want to consider giving these members an upgrade to a stainless-steel bottle. The advantages to this style are they keep drinks colder for longer, especially if you pick one that is double-walled and they are more durable. Most metal drink bottles you can also brand with engraving. This is the preferred way to customise metal drink bottles as the engraving will last the life of the bottle. When you print, sometimes the print will get gauged off when the bottle is dropped or thrown into a bag and tossed around. This doesn’t happen with engraving, plus it looks more sophisticated and gives a higher perceived value to the receiver.

For your platinum or highest tiered members, the best quality drink bottles you can get are vacuum sealed. These types of drink bottles will keep hot or cold drinks to temperature for over 24 hours. They are amazing to use and any member receiving these will feel very special. You could also give them to members who have been with you for a long time. Perhaps to recognise their loyalty you could give someone on a lower tier membership one of these after their 3rd year.

There are lots of ways for gyms and fitness centres to use drink bottles both as an advertising tool and also to keep members loyal to your business. It is easy for people to swap around, so it is important to recognise them where you can. Drink bottles are a simple way to do this, without it costing a great deal. It makes your clients feel special and valued and that’s a great way to achieve loyalty.

If you would like to consider using drink bottles for your gym membership but are unsure what would work best, we’d be happy to help. We have over 500 bottles to choose from, so it can be confusing at times. Just let us know what you would like to achieve and we can then guide you as to the best bottles to buy.

The Drink Bottles Team